Our Team

Izhar Gafni

Founder and Co-CEO

A Mechanical Engineer and multi-disciplinary systems developer, specializing in the design and development of automated production lines. Izhar registered his first 1st patent application at the age of 13, and attended the prestigious Weizmann Institute of Science aged 17. He is accredited with developing the ‘Automatic Pomegranate Peeling Machine,’ a prize-winning invention recognized by the American Association of Engineers.


Founder and Co-CEO

A highly experienced executive, well known in the Israeli start-up sector for having lead companies from inception to commercialization, with a special focus on marketing and the development of business models. Nimrod founded one of the largest angel investor clubs in Israel and has completed more than 40 equity investments, six of them as lead investor. In addition, he acts as a Veteran Mentor at the Microsoft Accelerator in Israel – “Think Next”.



An Industrial Engineer, specializing in manufacturing, business process and supply chain management. Nir spent 10 years at Microsoft Israel as an IT Business Tool and Process Manager, in addition to roles as a Technical Specialist and CRM Product Manager. Prior to Microsoft he spent 2 years at SAP as a Project and Delivery Department Manager, and 4 years at CA Technologies, responsible for contractual agreements between CA and channel partners.

Amir Dayan

Chief Production & Product Development Officer

Amir spent 28 years at the Intel Corporation, spanning various senior production managing positions including: Intel Kiryat-Gat & Jerusalem (Automation Department Manager & Factory Executive Staff); Intel Jerusalem (Manufacturing Department Manager and Factory Executive Staff member), Intel Jerusalem (Sort Department Manager and Factory Executive Staff member).

Zviel Gedalihou

Chief Financial Officer

Brings with him extensive knowledge & experience in business finance management, M&A, and debt refinancing.

Held various positions in those fields, including 3 years in Ernst & Young, 5 years in Private Equity Fund, and multiple boards and consulting positions.

Holds a BA in Economics and Accounting and MBA in Finance Management from the Hebrew University in Jerusalem.

Certified Public Accountant

Ido Nusboim

Chief Engineering Manager

A mechanical engineer, Specializes in product developing and manufacturing tools.

Experience in automatic manufacturing machines.

21 years of experience in R&D.

Jeweler & Carpenter